Massage Marketing Ideas For building a Solid Massage Therapy institution

Kaiser Family Foundation Health Care Costs - Massage Marketing Ideas For building a Solid Massage Therapy institution

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Venturing out on your own with a new massage business, or hoping to breathe new life into your established massage business? either you have a particular client base or are still waiting for your first client, these tips will help you form a solid massage marketing plan for your business.

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Of all the massage marketing ideas you may hear about, word of mouth is by far a massage therapist's strongest asset. Clients who have personally benefited from your medical touch are a natural advocate for your massage therapy practice.
 
People tend to accept opinions based on personal experience, particularly when those opinions are offered freely, with no basic motives. Personal referrals from friends or house members-or even casual acquaintances-are more likely to originate a response than traditional advertising venues such as newspaper ads or flyers.

Loyal clients raving about your massage skills to their friends and family, resulting in an endless chain of referrals and new clients, is an attractive vision, but in the meantime, what can you do to light the spark?

One way to spark referrals is to offer a special deal for clients who refer your massage services to a friend or house member. How does this work? Here's an example. If a new client books (and keeps) an appointment as the supervene of a referral, the client who made the referral receives a free massage session. If the new client rebooks at the end of their first appointment, your regular client gets someone else incentive, such as hot stone massage.

Other rewards for referrals could comprise free add-on treatments such as foot massage, spa treatments, or aromatherapy. These add-ons encourage the client to sample other services you have to offer. If they enjoy it, they may even think adding it to their regular massage sessions.

Another source of inherent referrals is society involvement. Network with society members and local firm owners, especially those who work with clients and customers that would benefit from therapeutic massage. Individuals who are important in the society can effectively market your firm straight through word of mouth.

Chiropractors, fitness trainers, and bodily therapists are key individuals to comprise in your network, but don't limit yourself to the obvious. Be creative. comprise condition food stores, specialty gift shops, bridal shops, and counseling centers. Focus on the type of clients you hope to attract. Do you specialize in pregnancy massage? Network with house planning centers and local condition clinics. Sports massage? Partner with local gyms, yoga centers, and sports chiropractors. Massage for the elderly? connect with home condition care workers, senior centers, and nursing homes.

On the flip side, word of mouth can also work against you if your massage institution offers less than clients expect. The foundation of any massage firm plan must comprise a pro climate and relaxing environment. If you try to scrape by with threadbare sheets and oil-dotted walls or neglect to clean the restrooms, your clients will consideration and tell their friends. Clients are more likely to come to be regulars if they perceive that you care about their health, their time, and their comfort.

While word of mouth is your core strategy for long-term clients, there are abundance of other massage marketing ideas that can give your appointment schedule a boost. Chair massage is one of the most effective. It's also an exquisite introduction to massage therapy for inherent clients. Chair massage allows clients to sample the power of medical touch before experimenting with the deeper benefits of full body massage.

Offer chair massage sessions at society and collective events, condition fairs, firm expos, farmers markets, athletic events, country clubs, coffee houses, bookstores, or universities. Bring your appointment book to schedule office sessions on the spot for concerned clients.

Some therapists offer chair massage for free as a marketing promotion, but clients finding for a handout are less likely to come to be regular clients. Most massage therapists payment one dollar per itsybitsy for seated massage. Individuals who are willing to pay for seated massage will be more willing to invest in your services for full body massage.

Business cards should also be an important part of your massage therapy firm plan. Give extra firm cards to friends and house members who are willing to refer your services. Keep a stack of firm cards at the appointment desk, where clients can pick up a few on their way out if they know of citizen who may be concerned in your services. Don't hesitate to pass out firm cards on your own as well.

Building up your massage firm takes planning and hard work, but the results are worth the effort. Your firm and your clients will benefit from your efforts to reach individuals who can find hope and medical straight through massage therapy.

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